By Youssef Yahya 
Saudi Arabia’s national airline, Riyadh Air, is poised to present a new livery for its wide-body fleet at the much-anticipated Dubai Airshow.
CEO Tony Douglas hinted at the exciting reveal, suggesting that the new design will surpass the original, which made its debut at the Paris Air Show. This development is in line with Riyadh Air’s dynamic branding strategy and its commitment to standing out in the global aviation marketplace.
Riyadh Air’s Strategic Vision
Douglas also shared insights into the airline’s recruitment strategy, revealing plans to commence the hiring of cabin crew in the forthcoming year. The process is expected to gradually ramp up, aligning with Riyadh Air’s fleet expansion and the expected delivery of new aircraft. By 2030, Douglas anticipates the airline’s staff numbers to reach into the tens of thousands, reflecting Riyadh Air’s growth trajectory and the Kingdom’s broader economic development goals.
Riyadh Air’s strategic vision extends far beyond aesthetic updates; it is about enhancing global connectivity. The airline’s CEO underlined the importance of this, noting the direct correlation between world-class connectivity and economic success. Riyadh Air aims to bridge distances between Saudi Arabia and over 100 cities by the second quarter of 2025, facilitating access to key events and tourist destinations within the Kingdom, thereby contributing to its socio-economic progress.
Expansive Growth and Fleet Development
The airline’s CEO proudly recounted Riyadh Air’s progress, from acquiring a substantial fleet of 787 Dreamliners to achieving milestones such as sports sponsorships and the anticipation of a major narrow-body aircraft order. These steps are fundamental to Riyadh Air’s expansive strategy and reflect the Kingdom’s transformative vision for its aviation sector.
Douglas also emphasized the potential for international partnerships, enhancing the airline’s global footprint. The aim is not just to promote Riyadh as a destination but also to ensure a seamless and exceptional travel experience. This customer-centric approach resonates with Riyadh Air’s mission of extending a warm welcome to the global community, offering a hint of Saudi hospitality that begins with the flight itself.
Photo by: Riyadh Air
Finally, the CEO spoke about the airline’s digital engagement, highlighting the substantial interest received on their website. The focus remains on curating a team that exemplifies the ethos of the Riyadh brand, ensuring that every interaction with Riyadh Air is reflective of the Kingdom’s renowned hospitality and vibrant culture. The airline stands as a testament to Saudi Arabia’s ambitious vision for the future of aviation.
What are your thoughts on Riyadh Air’s ambitious plans for its fleet and service, and how do you believe it will impact international travel to and from Saudi Arabia? Tell us your thoughts in the comments below.
Youssef Yahya is the CEO and Founder of Aviation for Aviators, a platform dedicated to the aviation industry. With over 3 years of experience as an aviation writer, Youssef is passionate about sharing his insights on aviation, entrepreneurship, and the broader business landscape. As a Teaching Assistant in Entrepreneurship at Nile University, he also nurtures the next generation of entrepreneurs. When he’s not exploring the skies or business ventures, you can find him saying, ‘Drag your coffee, and let’s talk aviation, entrepreneurship, and football.’
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