Airline amenity kits are nonetheless sought- after by Avgeeks and travel-enthusiasts alike. Like a bit of a small spa retreat in the skies, the First Class amenity kit provides travellers with all the essentials they may need in flight and upon landing. Think, an eye mask for better beauty sleep, a perfume for post-arrival hugs, and a hair brush to tame that static airplane mane. And whilst a standard brush or perfume may somewhat do, the First Class experience is never about things that will simply ‘just do’. Airlines have been quick to respond to this, battling it out with one another by featuring only the best brands for their specially curated sets.
After all, it is the amenity kit that stays with you long after you’ve stepped out of seat 1A and onto the tarmac of your destination. The amenity kit becomes a token of your journey, be it for better or for worse. From Givenchy sleep masks to Ferragamo perfume and a miniature RIMOWA suitcase, here is a list of some of the best first class amenity kits in the skies at the moment.
10. AMERICAN AIRLINES
American Airlines has teamed up with leading up-and-coming lifestyle and skincare brands to develop an impressive set of stylish amenity kits. American Airlines’ Business Class kits on longhaul flights are created in collaboration with well-known leather accessory company. This is Ground: they come in four different designs, with four colors per design (16 combinations in total). The contents for all the kits are the same, and include skincare products from Allies of Skin, dental kit, eye mask, socks, earplugs, mouthwash, pen, tissue pack, mints, credit card pitch, and a discount code for some products. On transcontinental Business Class flights, American Airlines hands out kits designed by Los-Angeles based shoe company Athletic Propulsion Labs, which features skincare products from Zenology, an oversized eye mask, added FlyFit hydration pack and earplugs.
9. KLM ROYAL DUTCH AIRLINE
The Dutch airline’s sleek looking amenity kits have been created by Jan Taminiau, one the most exclusive and successful fashion designers from the Netherlands. There are six unique comfort bags in 12 different colors, and a new design is added every year. These comfort bags, which come in the shape of a clutch bag and a wallet, are not only designed to be used during the flight, but especially afterwards, as you may keep them as a small handbag or pass them on as a gift to a loved one or a friend. The contents of the bags are basic and include regular essentials for longhaul travel, like eye mask, ear plugs, comb, toothbrush, toothpaste, and skin care products (Rituals lip balm & face moisturizer).
As well as an amenity bag, Business Class passengers also receive one of KLM’s collectible Delft Blue Houses, which are filled with Dutch gin, also known as jenever.
8. ALL NIPPON AIRWAYS
One of Japan’s two major airlines, All Nippon Airways (ANA) is known for its refined in-flight service, and its Business Class amenity kits are just another reason why. Passengers receive an amenity pouch by Globe-Trotter, a British luxury brand with over 120 years of history. ANA partnered for the creation of the kits’ content with renowned British brand Neal’s Yard Remedies, who brought in its expertise of the apothecary and its holistic approach to beauty to presents an exclusive travel collection item. Each kit contains Sekkisei Myv toiletries (10 ml face wash, 13 ml lotion, and 6 gr hand cream) and ANA’s own brand toothbrush, toothpaste, eye mask and earplugs. The skincare products are infused with certified-organic essential oils to relax and refresh whilst the natural moisturizing ingredients help soften and hydrate the skin.
Finnair’s longstanding partnership with Finnish design house Marimekko is reflected in its Business Class amenity kits, which feature Maija Isola’s iconic designs from the 1960s. The four designs – Rautasänky, Joonas, Jenkka, and Pieni melooni – are available two at a time and are changed every six months. The colors complement the new blue-on-blue sleep textiles with Isola’s Kaivo pattern. Each amenity kit includes almond-coconut lip cream and a chamomile-lavender facial hydrator from L:A Bruket, an eye mask with soft-touch fabric, ear plugs, and a toothbrush. Sustainability is an important part of the amenity kit renewal: the toothbrush is made from bio-plastic containing cornstarch, plastic wrappings for the earplugs have been replaced with wax paper, and each amenity kit comes wrapped in a cardboard band instead of plastic.
6. CHINA AIRLINES
China Airlines – the oldest airline in Taiwan – is collaborating with The North Face outdoor brand to inject the elements of youth, sports and fashion into its elegant Business Class cabins. The multi-function travel pouch come in red and black colors, and incorporates flying elements such as a zipper key ring with ribbons to boost airline brand recognition. In terms of kit design, China Airlines has put an unconventional spin on the traditional bag by adopting the outdoor gear pouch design concept. The water-resistant material and carabiner-style clip are both trendy and practical. The contents of the amenity kit include the basics such as an oral care kit, eye mask, and ear plugs. Handpicked products such as Korean best-selling LANEIGE skincare set and Moroccan Moroccanoil aromatic hair oil are also included depending on the cabin class to allow travelers to relax and unwind in the sky.
Qantas has teamed up with some of Australia’s leading artists, photographers and digital influencers to feature their work on the airline’s international Business class amenity kits. With artworks named ‘Fairy Bread’, ‘7000 Ironbarks’ and ‘Maaate’, the initiative called ‘Qantas Curates’ has seen the airline work with professional Australian contemporary art curators to select artworks from 16 Australians specializing in a variety of different styles including pop culture, photography, fine art, abstract landscape, Indigenous art and textile design. The amenity kits include ASPAR products by Aurora Spa (hand cream, lip balm and face moisturizer), a wrap-around eye mask in the same artwork as the kit, Colgate toothpaste, toothbrush, earplugs and travel socks. The kits can be used after the flight as make-up bags, an evening clutch or to carry their mobile phones.
4. QATAR AIRWAYS
Qatar Airways amenity kits have been created by Italian luxury travel bag company Bric’s. Famous worldwide as a symbol of elegance, craftsmanship and innovation, Bric’s creates products that are distinguished by their stylish materials and designs, and Qatar Airways’ Business Class amenity kits are no exception. The kits are given to passengers flying on long-haul and ultra-long-haul routes. The kits come in a variety of colors for male and female passengers – black, green, mustard yellow, navy and red. The kits contain all natural Castello Monte Vibiano Vecchio skin care products, including lip balm, hydrating facial mist and anti-ageing moisturize. Socks, eyeshades and earplugs complete the range. The women’s kit has an added feature of an adjustable strap that allows the kit to be transformed into a cross-body bag. The men’s kit can also be reused as a wash bag.
3. TURKISH AIRLINES
Formia partnered with Versace to create Turkish Airlines’ his and hers long-haul Business Class kits, representing the first time the Italian luxury brand has been available on board any airline. The kits come in a variety of colors and sizes and contain Versace skincare products and a miniature eau de toilette for each gender. For the short-haul Business Class kit, Formia partnered with British fragrance and personal care brand Molton Brown. The chocolate brown-colored amenity kits are available in two sizes and contain lip balm and lotio. Kids up the the age of 12 who are flying with Turkish Airlines will be floating on air when they receive the new cloud-shaped amenity kit, developed in partnership with Kaelis. Each one contains non-slip socks, slippers, adjustable headphones, an eye mask, a toothbrush and White Glow toothpaste for children.
2. EVA AIR
Taiwan-based carrier EVA Air worked with luxury brands Rimowa and Ferragamo to create amenity kits for its Business Class passengers on long-haul flights. Those departing from Taiwan receive overnight kits in Rimowa’s popular new “Carmona Red.” Contents include a color-coordinated eye mask, cozy socks, a hairbrush, a microfiber cloth for cleaning glasses and screens on personal devices, earplugs, a toothbrush and toothpaste and skincare essentials from Clarins. Returning to Taipei on these flights, EVA Air is distributing kits by fashion house Salvatore Ferragamo. Inspired by ancient Taiwanese majolica tiles, the case is a harmonious blend of contemporary fashion and Taiwanese culture stocked with Salvatore Ferragamo lotion, hand cream and lip balm elegantly scented with the brand’s new Bianco di Carrara fragrance.
Emirates offers the most luxurious Business Class amenity kits in the skies, albeit only on longhaul overnight flights. The mammoth amenity kits are presented as large and chic wash bags, which come in eight designs – four for men and four for women. The kits contain the usual necessities – albeit in luxe edition – such as toothbrush and toothpaste through to handkerchiefs and deodorant. The mens amenity kit also provides Gilette shaving foam and a razor, as well as moisturizers and aftershaves by Bvlgari. The women’s amenity kit contains Bvlgari nourishing face emulsion and nourishing hand cream, as well as Eau Parfumée Au Thé Vert (Green Tea). The bags have been designed for multipurpose uses after the flight to store headphones, make up or jewelry.