Air India Unveils New Livery and Logo
Air India (AI) has announced a significant rebranding, unveiling its new livery colors and logo. While maintaining its signature red and white shades, the airline has introduced gold and aubergine touches to the new logo.
Symbolizing Limitless Possibilities
Chandrasekaran, the Chairman of Tata Sons, detailed that the new logo epitomizes boundless prospects and self-assurance. The Tata group, following a 15-month transformation plan, has invested US$400 million in the airline’s aircraft refurbishment. “The Vista,” the airline’s new logo, is influenced by the pinnacle of the gold window frame. This symbol represents Air India’s forward-looking, confident vision of infinite possibilities and progressiveness. Further enhancing its rebranding, AI also introduced its new theme song, with plans to unveil more changes at an upcoming event on August 10.
Tracing Back to Al’s Visual Identity
Livery is the distinct representation of an airline’s brand on its aircraft exterior. Air India’s earlier logo, active since 2014, showcased a red swan alongside the orange Konark Chakra symbol. Incorporating traditional red and white, the new livery introduces gold accents on the tail and burgundy shades inspired by Vistara (UK). “The new look translates the iconic Indian window shape, historically embraced by Air India, into a central gold window frame,” stated the carrier. CEO Campbell Wilson further highlighted that AI’s wide-body fleet, including its Boeing 777s and 787s, is slated for refurbishment by 2025’s end.
A Future with Tata Sons: Merger and Rebranding
Tata Sons acquired Air India in January 2022, rescuing the struggling national carrier. Subsequent to the acquisition, Tata unveiled plans to amalgamate AI and UK. This merger, expected to culminate by March 2024, will also see Singapore Airlines (SQ) holding a 25% stake in the combined entity. Further structural shifts involve merging Air India Express and Air Asia India, resulting in a consolidated low-cost carrier. Founded in 1932 by JRD Tata, Air India boasts the most expansive international network in India. To aid in their transformational journey, the Tata Group engaged the expertise of Futurebrands, a London-based brand and design consultancy, in December 2022. Endeavoring to remain at the forefront of aviation technology, Air India aspires to integrate the “best technology” within the next 9-12 months.
Air India’s rebranding heralds a new chapter in its storied history. With the backing of the Tata Group and a vision for limitless possibilities, the airline is set to soar to new heights.