The job of the flight attendant began a long time ago, with the first flight attendants, Ellen Church and Heinrich Kubis. In the beginning, men were first employed then, later on came the first woman to become a professional flight attendant. Unfortunately, with time, flight attendants became a tool of marketing, relied on the idea “If a woman can fly, so can you.”
Now, about the uniform of flight attendants, it passed through many stages, “There is a psychological element to airline uniforms,” explains John Hill, who recently retired after 33 years as the assistant director of the SFO Museum at the San Francisco Airport and the curator in charge of aviation. Hill spearheaded the museum’s ambitious 2016 exhibition called “Fashion in Flight,” which explored the evolution of the uniform, beginning with the first stewardesses hired in 1930 by United airlines.
In the 20s when commercial airlines started the uniform was different from today. Clothes were more heavy, outbalancing, and military-style. They were wearing large caps covered ears, and below the knee skirts. The purpose was to add more professionalism to the uniform. In the 30s airlines became more creative and developed dress codes. In the 40s and 50s there were small heeled shoes, and midi-pencil-skirts, at this time wearing hats was compatible. The look was designed to be suitable for wealthy customers.
One of the new planes was added in the 50s and 60s airlines started to choose flight attendants according to specific rules. These rules included not being married, specific weight, and height, to be more sexual and attractive for male customers. In the 60s we could see them wear tiny hot pants and knee-high boots to be more sexual and achieve high profits for airlines. Also, the colors were bright and more attractive. Not all airlines followed these rules.
Fortunately, this sexy uniform didn’t last more after the 60s. More professionalism uniform appeared, it can be described as the old style but modern. This uniform was designed as still short heel shoes, hot pants stopped and replaced with knee-length skirts and less rough items of clothing. In the 80s the waistcoat and sleeveless jumper started to appear in some airlines.
The Indonesian Super air jet using different, distinct, and special uniform. It combine the tone between white and brown color” Khaki”, giving the sense of relax, worm, and cheerful. “This philosophy is derived from earth color and Asian skin color derivatives, which are mostly found in Indonesia and many other countries,” Ari Azhari Super Air Jet Deputy Director said. This tone is drawn from gold color which refer to victory, success, and prosperity. The style is chosen in casual style to attach the daily activities. Despite its simplicity, it also gives the feel of attraction and comfort. The uniform consists of zipper not buttons, long sleeves jacket, a short collar rolled up above the wrist, and straight pants rolled up above ankle, there is a sling white bage matching with the sneakers in the standared of woman’s shoulders. Shoes are white and casual (sneakers) which is popular among young people, “When the walk is calm, there will be no sound. Most importantly, the Super Air Jet helped to re-popularize” sneakers. “It is said to be the oldest shoe model in the world, during the period 1917-1924, when it began to be made and used for to the general public” Ari said. This uniform in it’s conclusion give the feel of youth, elegant, smart, cool, comfort, and lively.
After that, every airline added their style, waistcoats are rarely to be seen nowadays. Some uniforms contain hats and neckties. It differs according to culture, some female cabin crew has the option of wearing trousers.